My Copywriting Samples – Steve Gibson Copywriting

On this page, you’ll find emails and landing pages for markets ranging from internet marketing, to SaaS and B2B.

To see my financial publishing samples, click here.

And, for health and fitness, click here.

If you’re looking for lift notes / traffic driving emails, those are the best samples to check out.

Below are different types of longer emails…

This is a 3 email pre-launch series for an online SEO course:

This is a 4 email sequence for a B2B IT Support company in Edinburgh, UK:

It’s an example of taking something that’s going on (Christmas) and tying it back to the product. Also, the bullets for the product are pretty good:

This is an onboarding sequence for a SaaS company—designed to take users from free trial to paid subscription:

Here are a few story-based emails I’ve written:

Here are a few landing pages I’ve written:

It’s a typical free report squeeze page: headline, intro, bullets and sign up form.

This is for a free travel report about Paris. I particularly like the bullets I wrote for it.

This beat the existing homepage in a split-test – something Conversion Rate Experts were unable to do.

This was for the same SaaS company. The page increased their PPC conversion rate by around 20%.

(Conversion Rate Experts tried to beat this one, too – but all 3 of their attempts lost in a 4-way split-test.)