“As I stepped out upon the landing, my heart was already down the stairs.” Those may be the greatest opening lines in the history of pop music. They’re from the song Next Time Around, by Elvis Costello. And Elvis is a master of the opening line. Here are just a few of them… “Don’t tell […]
This video – which lasts five and a half minutes – is about an email sent by an 11-year-old girl scout. The email features 13 powerful copywriting techniques.Techniques you can use to increase the response to your own emails. After you watch the video – which is hilarious, BTW – I’ll walk you through those […]
Chances are, you’ve heard about The Queen’s Gambit – a Netflix series about a female chess player. You may have also heard that it’s sparked an interest in the game. In fact, lichess – the #1 online chess site – has seen a 27% increase in players since the series debuted. So what’s this got […]
About 12 years ago, there was a rumour. The rumour was that email providers – including Gmail and Yahoo – would start charging to deliver email. So, if you wanted to email someone, it would cost you money. Not much. Maybe one or two cents. But it would no longer be free. Among email marketers, […]
There was an interesting discussion on Linkedin the other day. It was about how often you should email your list. A fellow copywriter (but not a fella’), Gwen Hutchings, said you should only send emails when you have something worthwhile to say. And I agree. But, at the same time, Lora Horn (another copywriter and […]
“Ugh. Who’s going to read that?” It was Saturday morning and I had an idea for an email. Problem was, when I wrote it, it sucked. Fortunately, by using a copywriting trick, it was easy to fix. I’m going to show you the first draft, explain why it sucks, then show you the improved version. […]
