Copywriting

Right now, the copywriting world is obsessed with ChatGPT. It’s a chatbot that is pretty good at creating content. For example, I just asked it, “What’s the most important technique in copywriting?” It replied: “One of the most important techniques in copywriting is to focus on the benefits of your product or service, rather than […]

“As I stepped out upon the landing, my heart was already down the stairs.” Those may be the greatest opening lines in the history of pop music. They’re from the song Next Time Around, by Elvis Costello. And Elvis is a master of the opening line. Here are just a few of them… “Don’t tell

This video – which lasts five and a half minutes – is about an email sent by an 11-year-old girl scout. The email features 13 powerful copywriting techniques.Techniques you can use to increase the response to your own emails. After you watch the video – which is hilarious, BTW – I’ll walk you through those

Chances are, you’ve heard about The Queen’s Gambit – a Netflix series about a female chess player. You may have also heard that it’s sparked an interest in the game.  In fact, lichess – the #1 online chess site – has seen a 27% increase in players since the series debuted. So what’s this got