About 12 years ago, there was a rumour. The rumour was that email providers – including Gmail and Yahoo – would start charging to deliver email. So, if you wanted to email someone, it would cost you money. Not much. Maybe one or two cents. But it would no longer be free. Among email marketers, […]
The 2 types of email marketers Read More »
There was an interesting discussion on Linkedin the other day. It was about how often you should email your list. A fellow copywriter (but not a fella’), Gwen Hutchings, said you should only send emails when you have something worthwhile to say. And I agree. But, at the same time, Lora Horn (another copywriter and
How often should you email your list? Read More »
“Ugh. Who’s going to read that?” It was Saturday morning and I had an idea for an email. Problem was, when I wrote it, it sucked. Fortunately, by using a copywriting trick, it was easy to fix. I’m going to show you the first draft, explain why it sucks, then show you the improved version.
A simple trick to fix boring emails Read More »
