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Author: Steve Gibson

A simple trick to fix boring emails

May 11, 2020September 16, 2020Steve Gibsonemail

“Ugh. Who’s going to read that?” It was Saturday morning and I had an idea for an email. Problem was, when I wrote it, it sucked. Fortunately, by using a copywriting trick, it was easy to fix. I’m going to show you the first draft, explain why it sucks, then show you the improved version. […]

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